When I first got into real estate, I realized something very quickly. The industry needed to step into the modern digital marketing renaissance. I mean, why would you try to sell a house online to a few hundred people with STILL PHOTOS, when you could expose the home to MILLIONS of people via VIDEO and the internet using digital advertising? So I set out to create my own system, and after 4 years and a trademark, I’m ready to show you how selling your home can be simple, elegant, and very lucrative. (And we may even have fun!)
The SELLER MASTERY PROGRAM™ was developed to provide my clients with a consistent, proven, and modern-method to prepare their home for sale in a way that today’s buyers expect homes to look & feel (let’s call it the HGTV effect), price their homes appropriately in a way that allows seller’s to control the narrative with multiple offers and a choice of best terms, and get the word out to as many prospective buyers as possible via my GeoSpacial and Target Audience Digital Advertising Campaigns. (Don’t worry, we still use traditional snail-mail campaigns too!). The goal of the SELLER MASTERY PROGRAM™ is to help you sell your home quicker and for a higher price. Isn’t that what you really want? Or do you just want to “hope for the best” all while having to keep the house spotless for months praying THIS next showing will be your buyer. Fingers Crossed! (insert eye roll here)
To find out if the SELLER MASTERY PROGRAM™ is for you, let’s schedule a discovery call.
In the meantime, here are a few tried and true real estate facts all seller’s should understand about today’s fast-changing market and how Compass is bringing technology and real estate together to simplify the home selling process.
Price
The most important step in selling your home is pricing it correctly THE FIRST TIME. It’s a well-known fact that overpriced homes take longer to sell and usually sell for a lower price and annoying contingencies. Since the majority of your showings will occur in the first 3-5 days on the market, it is crucial that your initial list price matches current market trends and absorption rates.
With Compass Technology, you will have access to:
- Compass Collections: Real-time market watch of your neighborhood & local market competition
- Compass Insights: Weekly marketing updates on listing views, traffic, likes, saves, & showings
Condition
In order to get top dollar for your home you have to make sure your home looks its best: complete any repairs, stage your home, etc.
Even some of the small things can make a difference, from how the home smells, how welcoming it feels, and it’s curb appeal. Draw in buyers by paying attention to details.
With Compass Technology, you will have:
- Compass Lens: a machine-learning tool for searching room renovations to help value homes
- Compass Concierge: Up to $15,000 interest/fee free to spend on repairs, staging, inspections, and more! Some terms and exclusions may apply.
Market
Work with your real estate agent to make sure the market reach of your home is EPIC. Are they doing all they can to get the word out about your home? Most agents have a 3-Point Marketing System: 1) Take crappy Iphone photos for MLS 2) Put a metal sign in the ground 3) Hope for the best! As mentioned before, the SELLER MASTER PROGRAM™ was created to maximize your exposure online, offline, nationally and internationally to get as many eyeballs on your property right out the gate.
With Compass Technology, you will have:
- Compass.com: Global Reach With 8 Million Monthly Users, 30k+ Compass Agents, 71 National Markets, 50+ Countries, 96+ Global Syndications.
- The SELLER MASTERY PROGRAM™ custom GeoSpatial and Target Audience Digital Advertisement Campaign and Traditional Print Campaign to put your home in front of every possible buyer imaginable on their cell phones, desktop computers, multiple social media channels, televisions sets, and even good old mailboxes!
Negotiate
Successfully negotiating a real estate contract is more than a matter of luck or natural talent. When you receive an offer, having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price.
Our Team Always:
- Researches ownership & deed type from title company & attorney partners
- Researches tax record, assessors file at town all to verify all records
- Verifies your property is free of all liens & all permits closed
- Verifies with buyer & lender to ensure your buyer is fully vetted & qualified and forth-coming of any pending sales of their current home.
Close
During the closing process, make sure to follow through with contract commitments, repairs, and other items that are included in your purchase and sale. Tie up any loose ends: documentation, inspection, repairs, and other agreed-to items. Work with your real estate agent to understand your obligations – and the buyer’s!
Our Team Always:
- Communicates with you weekly through escrow and closing
- Schedules reminders and offers an in-house Transaction Coordinator to keep everyone on track
- Constantly communicates with the cooperating buyer agent and the buyers lender
So there you have it. A mile-high overview of home selling success. I can’t wait to share more about the SELLER MASTERY PROGRAM™ with you and learn if our team is a good fit for your home sale and real estate goals. Schedule your Discovery Call here:
Author Biography
Stephanie Saunders is an accomplished real estate agent with a wealth of experience in the industry. She is a winner of the Innovator in Marketing Award 2022 & 2023 and a proud member of the North East Association of REALTORS®, where she serves on the Board of Directors and chairs the Education Committee.
With a Master of Fine Arts from American Conservatory Theater and a Bachelor’s degree from San Diego State University, Stephanie brings a unique blend of creativity and business acumen to every transaction she handles. She is also the first female Crypto-Certified Agent® in both New Hampshire and Massachusetts.
Stephanie is passionate about crafting bespoke digital and traditional marketing campaigns that generate an average of 60,000+ impressions across multiple online channels. She approaches every transaction with the professional eye of a Producer/Director and has developed the SELLER MASTERY PROGRAM™️ to help her clients achieve their real estate goals.
Stephanie is a true leader in her field, recognized for her innovative marketing strategies and digital expertise. She is a sought-after speaker at conferences and events and her expertise has been featured in numerous publications and media outlets.
Connect with Stephanie on social media @sellyourhousewithsteph and schedule an appointment to learn more about how she can help you navigate the real estate market with confidence.
